What Motivates Generation Z In The Workplace

  Generation Z is a cohort that has grown up in a world that is vastly different from what their predecessors experienced. Born between the mid-1990s and early 2010s, they have come of age in a digital era where smartphones, social media, and the internet are ubiquitous. This digital savviness and ability to navigate an ever-changing landscape have resulted in a unique set of values, beliefs, and motivations that make them distinct from previous generations. In this blog, we will explore what motivates Generation Z in the workplace.

Flexible Work Arrangements:

  Generation Z is known to prioritize work-life balance over anything else. With their ability to multitask and work remotely, flexibility is key to their work motivation. According to a study by Deloitte, 84% of Gen Z workers prefer flexible work arrangements. They value their freedom and independence, which is why they prefer the ability to work from home or to have flexible work hours. As such, employers who offer flexible work arrangements can attract and retain Gen Z talent.

Purpose-Driven Work:

  Generation Z is motivated by work that has a meaningful impact on society. They prioritize jobs that allow them to make a positive impact on the world around them. In a study conducted by Deloitte, 73% of Gen Z workers said that the purpose of their work is more important than their salary. They want to be a part of something that is bigger than themselves and to work towards a greater good. Employers who align their values with those of their Gen Z employees can create a sense of purpose and motivation.

Continuous Learning and Development:

  Generation Z has grown up in a world where information is readily available at their fingertips. They have a thirst for knowledge and crave continuous learning and development opportunities. In a study conducted by Monster, 67% of Gen Z workers said that they are willing to learn new skills on their own time. Employers who offer training and development programs that allow Gen Z employees to acquire new skills and knowledge can attract and retain talent.

Collaborative and Inclusive Work Culture:

Gen Z is a diverse and inclusive cohort. They value teamwork, collaboration, and diversity of thought. They want to work in an environment where they feel valued and respected. In a study conducted by Accenture, 64% of Gen Z workers said that they prefer to work in a collaborative environment. Employers who foster a collaborative and inclusive work culture can create a sense of belonging and motivation among their Gen Z employees.

Recognition and Feedback:

  Gen Z employees want to be recognized and appreciated for their contributions. They value feedback and constructive criticism that helps them improve and grow. According to a study by Gallup, 59% of Gen Z workers said that they want feedback from their managers at least once a week. Employers who provide regular feedback and recognition can motivate their Gen Z employees and create a sense of accountability.

Conclusion:

  Generation Z is a unique cohort with distinct values, beliefs, and motivations. They prioritize work-life balance, purpose-driven work, continuous learning and development, collaborative and inclusive work culture, and recognition and feedback. Employers who understand these motivations can attract and retain Gen Z talent and create a motivated and engaged workforce. By providing flexible work arrangements, aligning values, offering learning and development opportunities, fostering a collaborative and inclusive work culture, and providing regular feedback and recognition, employers can create a workplace that resonates with Gen Z employees.